Annabelle was the Director of Sales and Marketing Excellence at Xylem Inc, a leading global water technology company. She was responsible for driving change and deploying Commercial Excellence and Marketing processes across Xylem sales companies inEurope, Northern and Latin America, Middle East, India. From lead generation to customer retention, she led the implementation of corporate strategies, bridging Marketing and Sales for growth and effectiveness : developed tactics for revenue and profitability growth with local teams in line with corporate strategies; drove their execution together with Sales & Marketing leaders; and tracked performance as GDP TLIPs. Annabelle is a sales and marketing specialist with track of record in product development, market share acquisition and channels development with premium branded products, solutions and service, in highly technical environments. She has over 20 years of experience working for major suppliers in the Industry including 3M, Danaher, and ITT, in a wide variety of end markets like Metal fabrication, Aerospace, Mining, Food & Beverage, Residential and Commercial Building and Infrastructure.