Danfoss’ products and services are used in areas such as refrigeration, air conditioning, heating, motor control and mobile machinery. Employing 23,400 employees and serving customers in more than 100 countries, In 2015, net sales grew to the record level of DKK 38.0bn (EUR 5.1bn). Currently leading the digital marketing efforts in the Danfoss Cooling segment, Thomas spearheads the digital transformation in the Global and regional Marketing Communication organizations to develop the right digital culture and digital tools/systems, together with leading the design of the omnichannel customer experience including digital, online and offline touchpoints. With a background in traditional sales and marketing Thomas navigates in the interface between technology and customer centric marketing and sales by translating business and customer needs into technical specifications.