Shabir is responsible for developing the Digital Solutions and Technology for Sandvik Coromant EMEA, leading and driving digital sale tools, mobility and eCommerce solutions. Developing, along with global management, the vision and strategy for Digital First, he has been integral in building a strong online web presence, further eCommerce solutions taking care of both direct and indirect customers and now put into place a powerful Web Sales solutions and process. He is currently focused on increase digital awareness within the organisation, and looking at how to prepare and make the most of Digital Manufacturing and Industry 4.0, the next industry revolution.