B2B Online Europe 2017

November 27-November 29, 2017

Hilton Amsterdam

44(0)20 73689894

Pre-Conference Summit: eCommerce Evaluation Day

In this interactive peer-led forum limited to 65 participants, you will to go into detail and really drill-down on challenges related to your technology needs, solution providers will discuss topics related to their expertise and solutions. You will have the opportunity to ask the real questions, benchmark against your peers as you learn what they are doing and get honest answers you need to choose a platform.

What you’ll gain from attending:
•    Get a step-by-step understanding of the digital transformation process from start to finish so that no matter how early you are in the process you have a clear idea of what awaits and can plan resources accordingly  
•    Discover clear criteria for your platform selection and hear the questions your peers want answers to
•    Acquire a complete understanding of integration challenges and solutions that others have faced so you can avoid these costly mistakes
•    Benchmark against your peers on how they assess and select their ecommerce providers to what you are doing. Similar? Different? What will work best for you?
•    Learn business case set up and presentation to convince your board and get buy-in from all business units

12:00 PM - 1:00 PM Registration & Networking Lunch

1:00 PM - 1:05 PM Welcome comments: Debra Haym, Conference Director, B2B Online


Choosing the Right Platform for your Digital Transformation


1:05 PM - 1:10 PM Chair’s Opening Remarks and Business Card Exchange

Choosing the Right Platform for your Digital Transformation
Chris Micklethwaite, Digital Director, Brakes Group

Chris Micklethwaite

Digital Director
Brakes Group

1:10 PM - 1:30 PM Opening Keynote - The Start of Your Journey: How to Strategically Plan your Digital Transformation to Maximise Impact and Rationalise Costs?

Chris Micklethwaite, Digital Director, Brakes Group
  • What are the stages of digital integration in B2B and how have things picked up pace over the last year?
  • How to assess your digital needs based on what stage of the digital transformation process your organisation is at
  • What elements are key factors in succeeding at your digital transformation
  • How to integrate the various pieces of technology alongside your own digital journey

Chris Micklethwaite

Digital Director
Brakes Group

1:30 PM - 2:10 PM Panel Discussion - How to Set Up a True Business Partnership with your Solution Providers: The Dos and Don’ts to Derive the Best Value for Your Business

Frank Kuestner, Chief Digital Officer, Ardex Chris Micklethwaite, Digital Director, Brakes Group
  • Reading through the lines and the fine print: how to assess how solid a potential solution provider is
  • Over-promising and under-delivering: are they all like that?
  • The Full Monty: is there such thing as a single one solution provider that can take you through your entire digital transformation journey?
  • Implementation partners: how to make sure you get the good one and do not end up wasting months
  • Taking responsibility: what can you do to optimise your relationship with your solution providers
  • How to get your partners to understand your idiosyncrasies and needs

Frank Kuestner

Chief Digital Officer
Ardex

Chris Micklethwaite

Digital Director
Brakes Group

2:10 PM - 2:40 PM eCommerce Platform Roundtable Discussions

Evaluate the newest service provider offerings to understand who is best placed to meet your needs and benchmark with your peers.
Each roundtable lasts 30 minutes

1) Building a Business Case/Assessing the Needs
2) Choosing a Platform
3) Platform Integration and Set Up
4) Platform Migration

2:40 PM - 3:10 PM Networking Coffee Break

3:10 PM - 3:40 PM eCommerce Platform Roundtable Session 2

Evaluate the newest service provider offerings to understand who is best placed to meet your needs and benchmark with your peers.
Each roundtable lasts 30 minutes

1) Building a Business Case/Assessing the Needs
2) Choosing a Platform
3) Platform Integration and Set Up
4) Platform Migration

3:40 PM - 4:00 PM Case Study The Single Customer View: How to Roll Out a Truly Tailored Digital Value Proposition that Engages and Converts Among Industrial Customers?

Mikko Saavalainen, Senior Business Development Vice President, Metsä Wood
· How to determine and measure key customer behaviours and get access to the relevant raw data that is key for you to measure and apprehend to get a single customer view
· How to collect and safely store key customer data that is both compliant and easily accessible
· How to structure key customer data and publish it in a language accessible for the relevant business units and can tie back into the several touch points your customers have with the different units
· How to analyse and interpret key customer data to turn it into actionable insights that can create the unique customer value proposition your brand aspires to

Mikko Saavalainen

Senior Business Development Vice President
Metsä Wood

4:00 PM - 4:30 PM eCommerce Platform Roundtable Session 3

Evaluate the newest service provider offerings to understand who is best placed to meet your needs and benchmark with your peers.
Each roundtable lasts 30 minutes


4:30 PM - 4:35 PM 5 minute transition

4:35 PM - 5:05 PM eCommerce Platform Roundtable Session 4

Evaluate the newest service provider offerings to understand who is best placed to meet your needs and benchmark with your peers.
Each roundtable lasts 30 minutes


5:05 PM - 5:25 PM Live Polling Session How to Solve the Top 5 Most Common Hurdles of Digitalisation

Pascal Smits, Digital Marketing, Global - Head Of Digital Transformation, Philips Lighting
  • Cleaning up the data backyard and make space for new systems: why IT is your best-placed partner to scale the new IT infrastructure
  • With ERP and systems integration, maintenance, planning and updates belonging to IT, how can you collaborate more effectively to leverage the capabilities of your systems and improve your customer digital experience?
  • Implementing an agile platform in a waterfall IT environment: how to tackle legacy processes to embrace digitalisation?
  • The human factor: why doesn’t IT understand your priorities? How can you overcome this road block and create mutual understanding for better value?

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Pascal Smits

Digital Marketing, Global - Head Of Digital Transformation
Philips Lighting

5:25 PM - 5:30 PM Chairperson’s Closing Remarks

5:30 PM - 6:30 PM eCommerce Platform Evaluation Day Drinks Reception

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